204: Seth Godin Is Wrong. We Don't Have to Create Art.

Content Inc. - The Podcast - A podcast by Joe Pulizzi - Mondays

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In this episode, Joe, a proclaimed lover of Seth Godin, disagrees with Seth about creating art. Instead, Joe dives into Disney's content strategy about what kind of content to actually create, and how anyone in any company can do what Disney did. ------- Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.