Creating authentic content

Episode 3: Creating authentic content
Understand how company values affect content output and how to leverage them to create authentic content people truly care about. Authentic content marketing doesn't have to be difficult, but it requires that you stop thinking like a salesman and start thinking like a mentor. Why? Find out in this episode of Content Rookie.

Learning outcomes:

• Understanding what makes content authentic
• How company/brand values and come together as a foundation for tonality
• How to develop the tonality of your content
• Why a defined tonality makes content more authentic
• Examples of authentic content initiatives