Ep 32: How Wine Enthusiast Attracts A Specialized Audience With A Niche Podcast

Content That Moves - The Brand Storytelling Podcast - A podcast by Credo Nonfiction & Brand Storytelling

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TV & Film

Vice President of Content at Wine Enthusiast Dara Kapoor discusses the opportunities presented by merging the retail and media sides of the brand and how they’ve recently utilized the popular genre of the narrative crime podcast to create a niche show called "Vinfamous" that’s growing their reach.