Episode 4: 3M’s Carlos Abler On How Content Marketing Can Change The World
Content That Moves - The Brand Storytelling Podcast - A podcast by Credo Nonfiction & Brand Storytelling
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What happens when you smash the boundaries between Corporate Social Responsibility Programs and Profit and Loss Statements? Former content lead at 3M and United Nations sustainabilty program juror Carlos Abler discusses how 3M approaches content creation and also goes deep on some case studies in health care and other industries that prove how content programs can have a profound impact on societal issues. Experience 3M’s State of Science project at https://www.3m.com/3M/en_US/state-of-science-index-survey/ Hosted by Emmy and James Beard award-winning content creator Jesse Roesler.