264: The ROI of Educating Clients feat. Marcus Sheridan

How should you educate the public (and your clients) about architecture?In this podcast episode, Jeff Echols and Co-Host Katharine MacPhail welcome Marcus Sheridan to Context & Clarity LIVE. Marcus is a marketing and sales expert and the author of our February Book Club book, “They Ask, You Answer”.Listen to the conversation as Marcus joins us to talk about the responsibility and ROI of educating potential clients.To watch the full conversation, visit YouTube. If you enjoy this show, you can find similar content at Gābl Media.Mentioned in this episode:EntreArchitectDetailed