S23 Ep2: A RUDE awakening – why creativity should rule the world: Abi & Rupert Meats, Founders of RUDE

What happens when you refuse to colour inside the lines? In this joyful episode, Holly chats with Abi & Rupert Meats — the powerhouse couple behind RUDE and Everyday Sunshine, a gallery and coffee shop dedicated to optimism and community. Purveyors of positivity in every sense, they’ve been creating unapologetically bold, colourful work for 25 years. From hustling in their first studio to collaborating with Apple, Vogue and the Tate, they share the highs, lows, wins and losses of building a life around creativity. Now, they’re driving a movement to bring creativity back into children’s lives. Their new book, CREATE, is a rallying cry for a generation growing up in a world where art is being sidelined in schools. Abi & Rupert talk openly about why creativity isn’t a “nice to have” — it’s a lifeline — and how they’re on a mission to put a copy of CREATE in every primary school in the UK. So, if you’ve ever wondered what the world might look like if we treated joy and imagination as seriously as maths and science, this episode is for you.