James Elson, the ‘Challenger’

James is an Ultra-Runner, GB Athlete, founder of Centurion Running and La Sportiva UK Team Manager. In this episode of Cool Conversations, James explains the ethos behind one of the most successful Ultra Race Platforms in the UK and why it continues to thrive through inclusivity and championing everyone. He dives into what it takes to run ‘Badwater’ (billed as the toughest footrace on the planet), and why the simplicity of movement should never be overlooked. This episode will get you up and slipping into those running shoes…..that’s a promise! Sponsors: @adventurebase @thenorthfaceuk @mission.uk @lasportivauk @lyonequipment @torqfitness @landrover @landrover_uk @factionskis @evileye.eyewear Supporters: @panorama_lodge_namche @thepavilionshimalayas @thecoolconversations @fatmap_official @vidrate @lynwoodandco @ifit  #kentoncool #coolconversations #podcast #podcastersofinstagram #getitdone #wereinittogether #climbing #mountain #mountains #mountainclimbing #mountaineering #mounteverest #nepal #visitnepal #everest #everest16 #run #runner #running #ukrunchat #ultra #ultramarathon #ultrarunner #ultrarunning