Copy & Content with Jon Cook - 010 // Cheri Ruskus, Business Victories

Cheri Ruskus is the founder and Chief Motivational Officer of Business Victories. She has a passion for creating great, consistent content, as proven by her weekly email publication “The Victory Letter” that she’s sent out every Monday for the past seventeen years! Cheri joins Copy & Content host Jon Cook to talk about how to build a consistent content stream. Do you like what you heard on Copy & Content? Subscribe, share, and review the Copy & Content Podcast on Apple Podcasts, Google Podcasts, Spotify, Stitcher, or wherever you found this episode. Takeaways: + Learn how to ask great questions with your content. If you’re not asking a great question of your audience, someone else is. + Good consistent content is better than trying to create extraordinary content once in a while. + Consistent content is a great touchpoint for your audience to hear your perspective. Even if you’re sending a 100-word email once a week, the consistency will pay off over time. Resource List: + Sell It Like Serhant: How to Sell More, Earn More, and Become the Ultimate Sales Machine by Ryan Serhant + Shoe Dog: A Memoir by the Creator of Nike Shoe Dog: A Memoir by the Creator of Nike by Phil Knight + The Portable Coach: 28 Sure Fire Strategies For Business And Personal Success by Thomas J. Leonard and Byron Larson + Sign up for “The Victory Letter” and connect with Cheri by visiting www.businessvictories.com. Episode Production Credits: + Audio Engineering: Andrew Wester, AW Audio Engineering (awaudioengineering.com) + Intro and Outro Voiceover Talent: Kelli Myers + Background Music: Inspiring Happiness by Premium TraX