In states where votes are close, organizers are aiming to 'lose by less.' Why?

In a state where every vote matters, campaigns are not only trying to win in counties where they're strongest. They're also trying to lose by less in places where votes for their candidate are harder to find. We take a look at volunteers in Wisconsin who are working to make less more.For sponsor-free episodes of Consider This, sign up for Consider This+ via Apple Podcasts or at plus.npr.org. Email us at [email protected] more about sponsor message choices: podcastchoices.com/adchoicesNPR Privacy Policy