4 x Olympian and Great Britain's all-time best cross country skier, Andrew Musgrave shares his journey in cross-country skiing.

Muzzy shares his journey from Scotland to becoming a beloved figure in Norway's cross-country skiing scene. He reflects on his Olympic experiences, the evolution of the sport, and the importance of inclusivity and engagement in cross-country skiing. The discussion also touches on the role of social media in building an athlete's brand and the excitement surrounding the upcoming Milan Cortina Olympics. Muzzy emphasizes the need for innovation and a more engaging spectator experience to ensure the longevity of the sport.Chapters00:00 Introduction to Cortina and Guest Background00:06 Olympic Experiences and Memories27:08 Team Dynamics and Funding in Cross-Country Skiing29:46 The Need for Diversity in Cross-Country Skiing32:47 Engaging Spectators in Cross-Country Skiing35:48 Innovative Ideas for Cross-Country Skiing Events38:30 Marketing Cross-Country Skiing to the Masses41:02 The Role of Athletes in Building Personal Brands46:16 Future of Cross-Country Skiing and Athlete Engagement46:50 Advice for Beginners: Getting Started in Cross-Country Skiing46:50 Pro Tips: Mastering Cross-Country Skiing50:00 Favuorite Courses: The Best of World Cup Skiing51:30 ending.mp3