Building Better Bosses (Danny Ceballos)

After creating an online leadership course aimed at middle managers, Danny Ceballos found greater success selling the course in bulk to organizations. He focuses on genuine connection and tailored content to drive his success in transforming leaders and organizations alike. Danny Ceballos is the founder and principal of Unleashed Consulting. In this episode, Ari, Abe, and Danny discuss: Danny’s transition from corporate healthcare to focusing on leadership and training through online courses Shifting to targeting organizational cohorts instead of individual participants The current structure of the Best Boss Bootcamp and sales strategy The importance of relationship-building in B2B sales Strategies used to engage participants in the course and maintain their commitment Tailoring course content to meet the specific needs of different organizations The importance of tracking and demonstrating results to clients “When I fly my freak flag a little bit… there's a lot more engagement, and I distinguish myself from other folks that are doing this work.” — Danny Ceballos Guest Bio: Danny Ceballos, MBA, MA, is a seasoned senior leader, OD consultant, management trainer and executive coach. He is the founder and principal for Unleashed Consulting, where he works with individuals and organizations to excel in workplace performance, productivity, and employee engagement by “Building Better Bosses.” Danny works with CEOs, Executive Directors, management teams, and Boards of Directors to create workplace systems, processes, and cultures that are sustainable and triple bottom-line effective in prioritizing People, Profit, & Performance improvements. Resources or websites mentioned in this episode: Mirasee Ruzuku Danny’s website: UnleashedConsult.com Credits:  Hosts: Ari Iny and Abe Crystal Producer: Cynthia Lamb Executive Producer: Danny Iny Audio Editor: Marvin del Rosario Music Soundscape: Chad Michael Snavely Making our hosts sound great: Home Brew Audio To catch the great episodes that are coming up on Course Lab, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people. Music credits: Track Title: Bossa BB Artist Name: Marie Writer Name: Chelsea McGough Publisher Name: A SOUNDSTRIPE PRODUCTION Track Title: Coo Coos Artist Name: Dresden, The Flamingo Writer Name: Matthew Wigton Publisher Name: A SOUNDSTRIPE PRODUCTION Track Title: Grace Artist Name: Shimmer Writer Name: Matthew Wigton Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS Track Title: Carousel Lights Artist Name: Chelsea McGough Writer Name: Chelsea McGough Writer Name: Matthew Wigton Publisher Name: A SOUNDSTRIPE PRODUCTION Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS Special effects credits: 24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market. Episode transcript: Building Better Bosses (Danny Ceballos).