Daily Wins, Niching Down, and Course Creation That Works (James Marland)

Course-creation expert James Marland shares how personal setbacks led him to empower therapists and educators through online courses. His experience highlights the value of niching down, embracing imperfection, and recording wins — with actionable wisdom for growing a mission-driven course business.James Marland is the founder of Course Creation Studio and host of the Scaling Therapy Practice podcast.In this episode, Ari, Abe, and James discuss:06:08 — The Importance of Niching06:54 — Attracting Your Ideal Client11:21 — Embracing Authenticity Through Storytelling14:17 — Passion Over Profit18:05 — Using a Cohort Model for Personalized Learning21:26 — Building Client Relationships Online25:30 — Joyful Niching in Work26:08 — Insightful Advice for Aspiring Entrepreneurs“Answer the question, not where are my clients, but how do I help them find me? Because they're already looking. Your ideal client is already looking for you.” — James MarlandGuest Bio:James Marland is the passionate founder of Course Creation Studio, where he empowers educators, therapists, and changemakers to amplify their impact through online courses. With a backstory marked by a transformative career shift, James turned a personal crisis into a calling—dedicating himself to helping others harness their potential. A believer in the power of starting small to achieve great things, James champions a practical, step-by-step approach to learning and innovation. At Course Creation Studio, he guides mission-driven professionals to craft compelling educational experiences and write their own success stories. Committed to lifelong learning and grounded in his faith, James inspires his audience to step out of their comfort zones and make a meaningful difference. To support his mission, he is also the founder and host of the Scaling Therapy Practice podcast.Resources or websites mentioned in this episode:MiraseeRuzukuCourse Creation Studio: CourseCreationStudio.comScaling Therapy Practice podcast: https://open.spotify.com/show/7LlAlEJr39YRD3FCTCm9Vf?si=a96d093078234f0bCredits:Hosts: Ari Iny and Abe CrystalProducer: Michi LantzEditor: Andrew ChapmanExecutive Producer: Danny InyMusic Soundscape: Chad Michael SnavelyMaking our hosts sound great: Home Brew AudioTo catch the great episodes that are coming up on Course Lab, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.Music credits:Track Title: Bossa BBArtist Name: MarieWriter Name: Chelsea McGoughPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: Coo CoosArtist Name: Dresden, The FlamingoWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: GraceArtist Name: ShimmerWriter Name: Matthew WigtonPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONSTrack Title: Carousel LightsArtist Name: Chelsea McGoughWriter Name: Chelsea McGoughWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONSSpecial effects credits:24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.Episode transcript: Daily Wins, Niching Down, and Course Creation That Works (James Marland) coming soon.