Episode 11: Why You Need To Sell The Transformation, Not The Tool With Jo Bendle

When it comes to marketing and selling your course, you've probably heard that you need to focus on the outcome or transformation, not the tools you use to achieve this. I know how hard it can be to find your 'transformation' which is why I was so excited to invite Jo Bendle onto the podcast to talk about how she's done exactly this. Jo has turned the conversation about productivity tools into a movement that that's led by women who are #meantformore. In this episode I pick her brains on how she made this shift, the impact it's had on her business and the results she's seeing. So if you're ready to get inspired, find a deeper message and even lead your own movement, then buckle-up, because this is a high vibe, fast talking episode that'll leave you pumped and ready for more. Are you Meant For More?Learn more about The Lab here - https://jobendle.com/thelab/Follow Jo on Insta here - https://www.instagram.com/jo_bendle/