Wrangler Jeans Endorses Cover Crops

The new “Rooted Collection” from Wrangler Jeans are made from cotton grown on farms that use cover crops. Roian Atwood, Senior Director of Sustainability with Wrangler & Lee, talks about the opportunity for land stewardship in cotton systems, consumer pressure on corporate decision making, how grazing systems add value to natural systems, and more. (Courtesy of Cover Crop Innovators)