Special Episode: Inside Leadership with Guest Cheryl Farr

lVgmTpZYO7Rr41hS0E1xCheryl Farr, Founder & Chief Brand Officer of Signal.CSK, is our special guest for this insightful episode of the Crack the Behavior Code podcast where we discuss the importance of finding opportunity in times of crisis and much more.Who is Cheryl?Cheryl builds accessible, exciting, audience-engaging brands and brand-driven marketing programs that strengthen brand power and drive real marketplace results. She founded SIGNAL.csk in 2009 to help organizations of all kinds realize and exercise their true brand power. She empowers organizations that value fresh creative thinking, purpose, alignment, and the strategic pursuit of excellence to be strong stewards of their own brands — and their people to be passionate brand leaders and evangelists. Cheryl and her Denver-based team work side-by-side with their clients to expertly align visual and verbal identity, products and services, organizational decision making, and marketing initiatives to meet brand and business goals. Their proven True, Meaningful, DifferentTM and Brand SignalsTM methodologies build brand value by illuminating what their clients can uniquely own in the hearts and minds of their target audiences and reinforcing it across all touchpoints. Hundreds of successful client engagements include Fairmont Hotels & Resorts, where Cheryl helped positon the then-fledgling brand for expansive worldwide growth; Taylor Morrison, the nation’s largest regional homebuilder, for whom she developed its first award-winning active adult brand; and PetSmart, where she led the sensory branding work that innovated the total in-store experience.Find Out More About Her Work Here:LinkedIn: Cheryl Farr | LinkedInWebsite: Home - SIGNAL.csk (signalcsk.com)Facebook: SIGNAL.csk Brand PartnersTwitter: SIGNAL.csk (@SIGNALcsk) Hosted on Acast. See acast.com/privacy for more information.