040: Robert Rose and The New Era of Marketing

An Interview with Robert Rose   Robert introduces some of the principles taught in his latest book, Experiences: the 7th Era of Marketing, which he co-authored with Carla Johnson.     After briefly summarizing the previous six marketing eras, Robert explains how the next one signifies a profound paradigm shift where customer experience intersects with marketing through the content we produce.     According to Robert, we have moved beyond the age of just describing the value of products and services in marketing and entered an age when we must actually deliver value as a vital part of that marketing before a purchase is considered.     As businesses shift into this new era, Robert has observed that the content marketing strategies of many businesses are still not well-adapted. Content production has, in many cases, been tacked onto the normal duties of professionals in many departments and areas of expertise.     Fear not! As Robert explains, this change is not as hard to adapt to as you may think. He and our hosts discuss great examples of companies that have adapted beautifully, and how they are doing it.     Has your company entered the new era of marketing? This episode will help you decide how to develop your content marketing strategy as part of an overall great customer experience.     SPONSOR MESSAGE     Customer Experience is hot… but are you taking advantage of its huge potential to make your services business more prominent and profitable? Join Service Strategies for an informative Customer Experience Workshop in San Diego on October 27th. You’ll learn how to create customer success while generating profitable revenue for your services business. The workshop is part of the Service Industry Summit event, which bring together leaders from companies like Cisco, Dell and others to discuss the challenges of a changing service landscape. Visit servicestrategies.com to learn more.       About Robert Rose     Robert is in the business of helping marketers become stellar storytellers.     As a strategist, Robert is the Chief Strategy Officer for the Content Marketing Institute, and Senior Contributing Consultant for Digital Clarity Group. Robert helps develop content marketing and customer experience strategies for large companies such as Oracle, Allstate Insurance, Staples, Hewlett Packard, and AT&T. As an author, Robert’s new book Experiences: The 7th Era Of Marketing has been called a “treatise, a call to arms and a self-help guide” for “creating the experiences that consumers will fall in love with.”  He co-hosts the podcast This Old Marketing with Joe Pulizzi.     Robert is a frequent keynote speaker and web marketing expert, advising top professionals in the successful strategy of content marketing and customer experiences.   Connect with Robert: LinkedIn Twitter RobertRose.net Read the first three chapters of Robert’s new book  for free at seventheraofmarketing.com Related Content     Chief Content Officer Magazine What’s Next for Content Marketing? By Robert Rose The Lego® Build Workshop at the Chicago Architecture Foundation         Take care of yourself and take care of your customers.   Learn more about your ad choices. Visit megaphone.fm/adchoices