043: When Is it Okay to Hack Customer Behavior?

Businesses hack customer behavior all the time; the real question is, are they using their powers for good or evil? Join Adam and Jeannie as they discuss the good, the bad, and the ugly of hacking customer experience. It is ever okay? Is Customer Hacking Okay? Adam says the intention behind customer hacking is everything; after all, companies have been practicing hacking in one form or another for ages—narrowing options so you know which product to buy, optimizing prices, etc. Our biological make-up drives us towards the conservation of energy, or, as Adam puts it, our natural state is that of a couch potato. In a world where customer convenience has become the most valuable commodity, how do we overcome this? How do we hack ourselves? How can businesses help customers make the best choices—the healthiest choices—for both the organization and the customer's benefit? Listen in and find out! Related Content Hooked, by Nir Eyal The Intervator The Balance Lamp Sponsor Message Customer Experience is hot… but are you taking advantage of its huge potential to make your services business more prominent and profitable? Join Service Strategies for an informative Customer Experience Workshop in San Diego on October 27th. You’ll learn how to create customer success while generating profitable revenue for your services business. The workshop is part of the Service Industry Summit event, which bring together leaders from companies like Cisco, Dell and others to discuss the challenges of a changing service landscape. Visit servicestrategies.com to learn more. Take care of yourself and take care of your customers. Learn more about your ad choices. Visit megaphone.fm/adchoices