048: John Warrillow, Author of The Automatic Customer

John Warrillow, the founder of the Value Builder System and bestselling author, joins the podcast this week to introduce strategies entrepreneurs can use to create loyal customers based on subscriptions. How can business leaders identify their subscription models? Millennials are more concerned with acquiring the rights to products and services rather than stock-piling assets. With the advent of the sharing economy and services such as Netflix and Spotify ruling the online subscription world, how can business leaders get customers to bed in with a specific company subscription? In addition, how can business leaders determine the subscription model that best suits their needs? With both business to business product models and business to consumer product models, entrepreneurs have very specific options, and the wrong model may hurt projected outcome. John is a strong advocate of a subscription’s ability to change a customer’s behavior. By implementing subscription models, businesses build relationships based on trust, creating long-term, deeply invested customers. Want to implement these strategies and discover which model is best for your business? Learn how by tuning in today. About John Warrillow Recognized by Fortune and Inc. Magazines, John Warrillow is the author of the "Best Business Book of 2011," Built To Sell: Creating a Business That Can Thrive Without You. His new book, The Automatic Customer hit shelves in February and has already been recognized as a "Best Book of 2015". Connect with John LinkedIn Twitter Sponsor Message  Customer Experience is hot… but are you taking advantage of its huge potential to make your services business more prominent and profitable? Join Service Strategies for an informative Customer Experience Workshop in San Diego on October 27th. You’ll learn how to create customer success while generating profitable revenue for your services business. The workshop is part of the Service Industry Summit event, which bring together leaders from companies like Cisco, Dell and others to discuss the challenges of a changing service landscape. Visit servicestrategies.com to learn more. Related Content The Value Builder System Built To Sell: Creating a Business That Can Thrive Without You www.theautomaticcustomer.com                Take care of yourself and take care of your customers. Learn more about your ad choices. Visit megaphone.fm/adchoices