055: Rebranding and Customer Experience

Changing your brand identity? You’re not alone. Jeannie and Adam tackle how to identify when the time is right to rebrand, but watch out! This week they're taking on a customer zero. Evolution vs. Revolution Jeannie and Adam have noticed a trend. When companies rebrand, they often imply that this indicates an evolution in their customer experience as well. Changing the logo of your company is a useful, sometimes necessary move—a reflection of research in usability or color studies, an evolution in brand identity, etc. However, rebranding does not automatically solve ingrained customer service issues. How can marketers invest more time and resources in customer service and identify when it’s an appropriate time to rebrand? Related Content Jeannie's Blog post, Customer Experience Isn't Marketing  Sponsor Message Customer Experience is hot… but are you taking advantage of its huge potential to make your services business more prominent and profitable? Join Service Strategies for an informative Customer Experience Workshop in San Diego on October 27th. You’ll learn how to create customer success while generating profitable revenue for your services business. The workshop is part of the Service Industry Summit event, which bring together leaders from companies like Cisco, Dell and others to discuss the challenges of a changing service landscape. Visit servicestrategies.com to learn more.   Take care of yourself and take care of your customers. Learn more about your ad choices. Visit megaphone.fm/adchoices