067: Customer Security - It's More than Digital

Providing a secure environment for customers is more than just protecting data. What can we do to help everybody feel secure with every transaction throughout the entire journey? Customer Security as a Service Security is often overlooked as part of the true customer experience, but it’s a critical part to consider. Consider not just handling the minimum level of security to avoid liability. Consider how to help your customers feel reassured they are secure. If humans don’t feel secure, everything else is ignored. It’s impossible to enjoy an experience if you don’t feel safe. Digital experience has its own set of challenges, and reassurance is key. In many restaurants around the world, the restaurant patron never watches his or her credit card walk away with the server. Instead, the server brings the card reader to the table. This is the moment in the journey when providing this reassurance assuages fear of credit card fraud. Find out what Virgin Hotel did to help women business travelers feel secure going to their rooms. Have you ever felt insecure in a parking lot? Jeannie and Adam both share stories. How can you provide more security and communication to your customers and employees around personal security? Listen in to hear more and then share your stories with us! Related Content Jeannie's blog post, Customers Redefine Transparency Video: Technology Is Set to Invade a Restaurant Near You in 2015 CTS Blog: Delta Airlines Makes Safety a Good Experience Episode 37: How Fraudsters Affect the Customer Experience Episode 34: Virgin’s Flagship Hotel Wins for Women Business Travelers Sponsor Message 360 Connext—Emerging CX Leader Program Maybe you’ve been told to become more “customer-centric” or to lead the charge on journey mapping for your organization. We know leaders (who don’t necessarily have customer experience in their titles) are being asked to develop customer experience programs. We can help. Join us for our Emerging CX Leader Program. We will walk you through how to make real change and take daily, weekly, monthly actions without breaking the bank. Register at http://www.cxcourse.com/    Take care of yourself and take care of your customers. Learn more about your ad choices. Visit megaphone.fm/adchoices