080: Mana Ionescu, Social Customer Care with Purpose

Mana Ionescu, President of Lightspan Digital, shares tips and insights on keeping up with the changing landscape of social customer care. Social Customer Care with Purpose In today’s marketplace, as Mana explains, few organizations can thrive and compete without a presence on social media. But what does that mean for customer care? Mana shares some valuable insights for smaller organizations who need to provide a better level of care on social channels without a dedicated social media team. Many organizations are making the same mistakes over and over again. Mana outlines some of the common pitfalls of social customer care and what to watch out for.  Are you ready to tackle customer care on your social channels? Are you sure!? Listen in and Mana will help you decide what your organization can realistically do TODAY to provide top-notch social customer care without breaking the bank. Mana Ionescu, President of Lightspan Digital Mana and her team focus on driving traffic to clients’ websites and building profitable connections through social media and content marketing. Mana believes in digital marketing done with purpose. With her practical and hands-on approach, Mana has been busting social media myths and showing measurable results are possible. A sought-after speaker, she’s been sharing digital marketing knowledge as Kellogg Executive Education faculty and via numerous conferences, from Techweek to SES, from Social Media Week to MPI TechCon, from 312Digital to Marketing Profs University and Pubcon. A staunch STEM education supporter, Mana serves on the Board of the Illinois Math and Science Academy Fund. In March 2014, Mana was awarded the “Chicago Woman Making History” Outstanding Entrepreneur Award by the City of Chicago Treasurer’s Office. Connect with Mana Twitter LinkedIn Lightspan Digital Related Content KLM blog, What Has KLM Learned From 5 Years of Social Media Service? Jeannie’s post, 5 Ways Everyone Wins with Proactive Social Media Engagement Episode 020: Social Selling, Tom Martin, and Tinder Customers That Stick® Post: 4 Ways to Get Good Social Customer Service Sponsor Message: Give your team the customer service training they deserve Want to bring game-changing customer service training to your team? CTS Service Solutions offers a half-day in-person workshop designed to motivate and educate your customer-facing team members. Using energy, excitement, and interaction, our workshop helps frontline teams embrace a customer-centric outlook, then — using the principles from our book Be Your Customer’s Hero — gives them the skills and confidence they need to handle any service interaction. Don’t leave your frontline team hanging… Give them the training they deserve. Learn more at customerheroworkshop.com.    Take care of yourself and take care of your customers. Learn more about your ad choices. Visit megaphone.fm/adchoices