083: Cause Marketing Done Well

Cause marketing is a broad, nuanced topic. But when it’s done well, it can create a rewarding experience for customers and forge great relationships with your brand. What makes cause marketing effective? Adam and Jeannie share some great examples of companies that are raising awareness for and donating to nonprofit cause on behalf of their customers.  From car dealerships to online merchants, companies across industries are leveraging the power of cause marketing. But cause marketing has become very common. So common, in fact, that many cause marketing campaigns go unnoticed by customers and rendered essentially ineffective. Can cause marketing still help your brand forge customer loyalty and help improve your brand image? The answer is yes! But you have to be willing to put your heart into the project and go beyond the generic “10% of proceeds goes to [worthy cause]” banner on your product or website. Adam and Jeannie outline the key elements of a cause marketing campaign that grabs attention and becomes part of a memorable experience customers will want to talk about. What are smart brands doing to create outstanding cause marketing campaigns? Listen in and learn from the best! Related Content Tom’s Shoes, Improving Lives Brawny Community page 360Connext® post, How Stripe Features the End-User Experience to Enhance B2B Sales Episode 62: Shel Israel, Cross-Disciplinary Communicator Episode 82: Katie Driscoll, Lessons on Customer Perception Sponsor message: Give your team the customer service training they deserve Want to bring game-changing customer service training to your team? CTS Service Solutions offers a half-day in-person workshop designed to motivate and educate your customer-facing team members. Using energy, excitement, and interaction, our workshop helps frontline teams embrace a customer-centric outlook, then — using the principles from our book Be Your Customer’s Hero — gives them the skills and confidence they need to handle any service interaction. Don’t leave your frontline team hanging… Give them the training they deserve. Learn more at customerheroworkshop.com.   Take care of yourself and take care of your customers. Learn more about your ad choices. Visit megaphone.fm/adchoices