104: Pat Helmers, Sales Babble Podcast

Pat Helmers, host of the Sales Babble podcast, discusses the intersection of sales and customer experience. Driving sales with great experiences Sales is tough! And driven by the need to close the sale and move onto the next customer, sales teams often don’t understand how the sales process relates to the overall customer experience. The best salespeople see the value in building lasting relationships with customers rather than focusing on transactional outcomes. How can you get salespeople to build customer relationships for the long term when short-term sales goals seem more important? A happy customer is a return customer who will rave about their experience with friends and colleagues. Wouldn’t you like them to help remove some of the heavy lifting from your sales initiatives? Pat explains how optimizing the sales process with customer experience and customer service principles can lead to increased loyalty and referrals. Pat has some great tips for hiring and training a sales team that builds a great rapport with customers. Listen in to learn some of the best ways to qualify and nurture sales leads for long-term success in the modern sales landscape. About our guest Pat is the author of the Selling With Confidence sales system. He believes great sales is based on having the mindset “I’m here to help and add value”.  He believes that anyone can become a skilled seller with their current personality. By drawing upon their passion for their business, they too can become a master seller.  Pat is the host of the weekly Sales Babble podcast. He is a former Bell Labs software developer, inventor, account executive, and Vice President of Sales for two start-up technology companies.  Connect with Pat Pat’s website Facebook Twitter LinkedIn Related Content Sales Babble Episode #104: How to Be Your Customers Hero with Adam Toporek Selling with Confidence Sales System Customers That Stick® post, Customer Loyalty: Winning Hearts and Minds 360Connext® post, The B2B Sales Experience: Reps Need to Do Their Homework Episode 020: Holistic Marketing and Sales with Tom Martin Sponsor message: Give your team the customer service training they deserve Want to bring game-changing customer service training to your team? CTS Service Solutions offers a half-day in-person workshop designed to motivate and educate your customer-facing team members. Using energy, excitement, and interaction, our workshop helps frontline teams embrace a customer-centric outlook, then — using the principles from our book Be Your Customer’s Hero — gives them the skills and confidence they need to handle any service interaction. Don’t leave your frontline team hanging… Give them the training they deserve. Learn more at customerheroworkshop.com.   Take care of yourself and take care of your customers. Learn more about your ad choices. Visit megaphone.fm/adchoices