114: Ron Tite, Branding and Creativity Expert

Today’s guest shares his secrets for tying creative principles into brand experiences. Unleash your inner artist! Creativity is the driver behind groundbreaking ideas and memorable brand experiences. And solving unforeseen customer service problems requires a level of finesse nobody can get from a script or rule book. In many ways, these things require the work of an artist. However, those creating brand experiences often work in a typical corporate environment, where artistic thinking is easily stifled and forgotten. A true artist, as our guest Ron Tite explains, does not worry about ROI, competition or sales quotas. Sound scary? Maybe, but companies like AirBNB have found success in truly creative solutions to real-life problems, and their competitors never saw it coming! So how can you stay ahead of the next AirBNB in your industry? How can you BE the next AirBNB? Fear not. You can still find your inner artist! Join us as we discuss how to create an environment that’s conducive to creative thinking. Ron shares tips for channeling your inner artist to deliver groundbreaking innovation, truly valuable content, and game-changing customer service solutions. About our guest Trained at Toronto’s legendary Second City, Ron was named one of the “Top 10 Creative Canadians” by Marketing Magazine. He’s been an award winning advertising writer and Creative Director for some of the world’s most respected brands including Air France, Evian, Fidelity, Hershey, Johnson & Johnson, Kraft, Intel, Microsoft, Volvo, and many others. He is founder and CEO of content marketing agency The Tite Group, Executive Producer & Host of the Canadian Comedy Award-winning show Monkey Toast, and is a featured marketing expert on the new Mark Burnett-produced business reality show, Dream Funded. He has written for a number of other television series, penned a children’s book, and wrote, performed, and produced the play, The Canadian Baby Bonus. In demand as a speaker on innovation, branding, content marketing, and his own take on modern business, “The Expression Economy”, Ron has spoken to leading organizations all over the world. His upcoming book, Everyone’s An Artist (Or At Least They Should Be), will be published by HarperCollins in 2016. Connect with Ron Twitter Linkedin Facebook Instagram Related Content Simon Sinek’s TED talk, Start with Why Adam Grant’s TED talk, The Surprising Habits of Original Thinkers Customers That Stick® post, To WOW Customers, Listen and Care 360Connext® post, 5 Silent Issues that Destroy Customer-Focused Innovation Episode 101: How the Innovation Process Fails Us Episode 106: J V Crum, Social Consciousness in Business Sponsor message: Develop your customer experience mission Do you know how to deliver the superior customer experience you visualize? We can help your team become a force for positive change, starting with a customer-centric mission. The Customer Experience Investigators™ at 360Connext specialize in helping companies across industries and around the globe develop and internalize unique and scalable customer-focused missions. To compete with the other 89% of companies staying afloat by providing better experiences, you need a compass for making astounding changes in the customer experience while breaking down the silos that are holding you back. We offer evaluations, workshops, and roadmaps to keep your wheels firmly planted on the road to a customer-centric future. Join us on our mission To Create Fewer Ruined Days for Customers™ today. Visit us at 360Connext.com.   Learn more about your ad choices. Visit megaphone.fm/adchoices