116: Terry Brock, Growing Your Business with Tech

Today’s guest shares ideas on how you can grow your business using technology and time-honored principles. Growing Your Business with Tech Growing a business today is fundamentally the same as it’s been for generations, in that it’s all about building relationships. Today, technology brings us many new advantages for building those relationships. But that same tech can put you at a disadvantage if you’re using it the wrong way. Terry Brock explains how social platforms and new communication technologies are revolutionizing customer engagement. But the different options can be overwhelming, and it’s about much more than just getting your message out to more people. Growing businesses strive to build a brand presence and gain influence through social media, but they also must know their audiences and learn the soft skills necessary to communicate effectively with them on these different channels. Much like getting dressed appropriately for a fancy dinner or bringing the right supplies for an outdoor activity, Terry explains that you must be prepared to contribute to and respect the protocol of the environment. New communication tools are being developed rapidly, and communities are building around them right now. Do you know how to find the right audience? Will you know the best way to engage that audience when you get there? Terry gives us some clues about what to watch out for and how to be prepared. About our guest Terry Brock is an internationally recognized (37 countries and counting!) business resource in the areas of marketing and technology. He is a member of the Speaker Hall of Fame. He is also the past Chief Enterprise Blogger with Skype and former Editor-in-Chief for AT&T’s biggest blog. Terry shares practical ideas that business people can use with technology to build solid, profitable relationships. He is currently a syndicated columnist with Business Journals (43 papers across America with 11 million page views monthly.) Connect with Terry com Twitter LinkedIn Google+ Facebook YouTube Related Content Terry’s TED Talk, How to overcome overwhelmed Blab 360Connext® post and Slideshare, Is Your Customer Experience Technology Helpful or Creepy? Customers That Stick® post, Don’t Forget the Connection in Interconnection Episode 106: J V Crum, Social Consciousness in Business Episode 020: Social Selling, Tom Martin, and Tinder Sponsor message: Give your team the customer service training they deserve Want to bring game-changing customer service training to your team? CTS Service Solutions offers a half-day in-person workshop designed to motivate and educate your customer-facing team members. Using energy, excitement, and interaction, our workshop helps frontline teams embrace a customer-centric outlook, then — using the principles from our book Be Your Customer’s Hero — gives them the skills and confidence they need to handle any service interaction. Don’t leave your frontline team hanging… Give them the training they deserve. Learn more at customerheroworkshop.com.   Take care of yourself and take care of your customers.   Learn more about your ad choices. Visit megaphone.fm/adchoices