154: Adrian Swinscoe, How to Wow

Adam and Jeannie interview bestselling author and Forbes columnist Adrian Swinscoe and discuss highlights from his latest book, How to Wow: 68 Effortless Ways to Make Every Customer Experience Amazing. About our guest Adrian Swinscoe is a customer experience consultant and advisor, and has been growing and helping develop customer-focused large and small businesses for 20 years. He has previously worked with Shell, FT and The Economist Group and has advised and consulted to numerous large and smaller businesses helping them engage with their customers, build their customer retention and improve their service and customer experience. Adrian is a huge fan of organizations that do great things for their customers and their people. He enjoys using research, stories and human insights to help create change and better results for his clients. Overall, he's a lover of simplicity and an advocate of the human touch with some really useful technology thrown in. Adrian has an MBA from Cass Business School, City University as well as an MA in Economics. He’s also recently published a new book: How to Wow: 68 Effortless Ways to Make Every Customer Experience Amazing (Pearson). Connect with Adrian Twitter LinkedIn Adrian’s blog Adrian’s Forbes column Adrian’s book, How to Wow Related Content:  Customers That Stick® Post, Exceeding Customer Expectations Is Nice but Not Necessary 360Connext® post, 8 Ways to Understand Your Customers’ Expectations Episode 094: Joseph Michelli, Becoming Customer-Obsessed Sponsor message: EXCELLERATE SERVICE 2016 promises to be an inspiring, engaging, & educational 2-Day conference focused on & dedicated to 5-Star Customer Service! In addition to the amazing content you will receive over the 2-day event, you will also be contributing to our larger vision of raising funds for Three Square Foodbank, a subsidiary of Feeding America, who serve food insecure residents in Southern Nevada.   EXCELLERATE SERVICE 2016 is all about customer service and service to a broader community. If you have a passion for service excellence and a heart for service, then this event is for you!   To learn more, go to http://www.excellerate2016.com/     Take care of yourself and take care of your customers. Learn more about your ad choices. Visit megaphone.fm/adchoices