169: Election Day Customer Experience Lessons

Today we discuss how the results from the recent US Election Day betrayed the projections made from massive amounts of data. Every day is Election Day in business In the months leading up to the recent US election, tens of millions of dollars were spent analyzing the data to predict the outcome… and we all got it wrong! The data did not reflect the emotional state of the electorate, leading to false predictions. We see this happening a lot in business. Data often fails to show the emotional state of our customers. And when we look at data in simple “A vs. B” terms, we underestimate the power of entire groups where data was either not collected or not considered significant enough to make a difference.   Much like voters, customer sentiment can change very quickly. What customers say today is not always indicative of how they will feel tomorrow, or how they will act on these emotions. And many business leaders fall into the trap of thinking they have an advantage where sentiment appears neutral. What else can business leaders learn from the recent election? In this episode, Adam and Jeannie share three big lessons about customer data, customer sentiment, and predictive analytics. Listen in! Related Content Customers That Stick® post, Your Data Is Only as Good as Your Perspective 360Connext® post, What’s Missing from your Data Insights? Episode 119: CXPA Live, Predictive Analytics Sponsor message: Develop your customer experience mission Do you know how to deliver the superior customer experience you visualize? We can help your team become a force for positive change, starting with a customer-centric mission. The Customer Experience Investigators™ at 360Connext specialize in helping companies across industries and around the globe develop and internalize unique and scalable customer-focused missions. To compete with the other 89% of companies staying afloat by providing better experiences, you need a compass for making astounding changes in the customer experience while breaking down the silos that are holding you back. We offer evaluations, workshops, and roadmaps to keep your wheels firmly planted on the road to a customer-centric future. Join us on our mission to Create Fewer Ruined Days for Customers™ today. Visit us at 360Connext.com.   Take care of yourself and take care of your customers. Learn more about your ad choices. Visit megaphone.fm/adchoices