172: (Tip) Personalizing the Customer Experience

Adam and Jeannie share a few valuable tips about personalizing the customer experience. Taking the experience personally With so many great ways to access and leverage customer data, companies are getting creative about personalizing the customer experience. But do customers really want to be where everyone (and every thing) knows their name? Some companies personalize as many parts of the experience as they can, but that’s not always a good thing. Be careful! Personalizing for personalization’s sake can harm some experiences. So what should you know? Are you personalizing too much? Too little? Perhaps you need to take a different approach. In this episode, Adam and Jeannie share a few quick but vital personalization tips everyone should know. Related Content 360Connext® post, 5 Mobile Personalization Tweaks to Keep Customers On Track Customers That Stick® post, The Greatest Customer Service Statistic in the World Episode 019: Writing for Machines, Andy Crestodina, and Personalized Robots Sponsor message: Give your team the customer service training they deserve Want to bring game-changing customer service training to your team? CTS Service Solutions offers a half-day in-person workshop designed to motivate and educate your customer-facing team members. Using energy, excitement, and interaction, our workshop helps frontline teams embrace a customer-centric outlook, then — using the principles from our book Be Your Customer’s Hero — gives them the skills and confidence they need to handle any service interaction. Don’t leave your frontline team hanging… Give them the training they deserve. Learn more at customerheroworkshop.com, that is customerheroworkshop.com.   Take care of yourself and take care of your customers.   Learn more about your ad choices. Visit megaphone.fm/adchoices