Episode 005: Wearables, Gini Dietrich, and CEO Non-Believers

In this episode… Wearables and the future of customer experience Interview with Gini Dietrich What to do when your CEO does not believe in customer experience   Wearables and the Future of Customer Experience Adam and Jeannie share what wearables they are currently using—or not using, the future of Wearables, and how they will affect our experiences as customers. Jeannie and Adam agree that the future of customer experience includes these gadgets! Discussion begins at 1:27.   Interview: Gini Dietrich Founder and CEO of Arment Dietrich, lead blogger at Spins Sucks and author of Spin Sucks the book. Gini discusses the future of PR and customer experience and how they blend. She says now the focus for PR is about making customers loyal through customer experience. Listen in to hear about Gini’s barista boyfriend (don’t worry, her husband is totally okay with it.) Interview begins at 5:38.   Customer Hero, Customer Zero:  When Your CEO Does Not Believe in Customer Experience Jeannie shares her thoughts on what to do when your CEO does not believe in customer experience. She says she had an experience with a CEO of an organization who didn’t foster a customer-centric culture in his company. Listen in to what Jeannie and Adam say you should do when you’re working for an organization whose leader doesn’t believe in customer experience. Discussion begins at 14:14.   People, Places, and Things from the Podcast: Fitbit – One of the wearables Jeannie uses. Google Glass – Another one of the wearables Jeannie uses. Lowes Robots A Customer Service Robot Lands a Job (blog by Jeannie about the robots) Hointer Jawbone Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. She is the co-author of Marketing in the Round and co-host of Inside PR. Her second book, Spin Sucks, is available now. Learn more about your ad choices. Visit megaphone.fm/adchoices