Episode 012: Millennial Consumers, Anna Bell, and NFL Customer Experience

In this episode… The Millennial Customer An Interview With Anna Bell of E&J Gallo Winery An NFL Team Makes an Impact with One Customer The Millennial Customer Adam and Jeannie discuss how Millennials are different (and aren’t) and how customer experience needs to take into account some of their unique behaviors. Discussion begins at 1:25. Anna Bell at E&J Gallo Winery Anna is a marketing director with E&J Gallo Winery, managing a number of spirits brands.  Anna talks to Jeannie and Adam about how to manage a customer experience when you sell a product but don’t directly interact with the end user. They look at how consumer brands can succeed when shaping the customer experience indirectly and how Gallo works with its distributors and sellers. Interview begins at 7:45. Customer Hero, Customer Zero: An NFL Team Makes an Impact with One Customer Adam and Jeannie discuss the story of a young boy who sent a letter to every NFL team asking them why he should choose them as his team. Only one team responded and showed the power of building raving fans one person at a time. Discussion begins at 14:40. People, Places, and Things of the Podcast Anna Bell has held global corporate careers in both finance and marketing in a variety of industries including adult beverage, food and home care.  She is currently a marketing director with E&J Gallo Winery, managing a number of spirits brands.  She is also actively involved in her community in California, serving on the board of the Center of Human Services, a non-profit organization focused on providing critical crisis care to families in the central valley.  In her free time, she enjoys spending time with her husband and two young boys  and is an avid cook, wine enthusiast and beginning skier. E&J Gallo Winery Cade Pope’s Story National Football League Carolina Panthers   Take care of yourself and take care of your customers. Learn more about your ad choices. Visit megaphone.fm/adchoices