Episode 015: Bad Customer Service, Matt Ward, and Maximizing Shareholder Value

In this episode…     When Bad Customer Service Can Still Yield Good Business Results An Interview With Matt Ward of E&J Gallo Winery An NFL Team Makes an Impact with One Customer     Can Bad Customer Service Still Deliver Good Business Results?     Adam and Jeannie discuss how certain industries without as much competition don’t have to deliver great customer service but may need to change that in the near future.     Discussion begins at 1:37.     Matt Ward, Host of Art of the Kickstart Podcast and Blog     Matt works as a consultant, helping entrepreneurs and startups grow.     Matt discusses with Adam and Jeannie how successful crowdfunding campaigns involve customers early and often and how bigger companies can learn from them. Listen in to hear how crowdfunding helped open a butcher shop in Jeannie’s hometown. (And Matt offers some great freebies and discounts to Crack The Customer Code listeners!)     Interview begins at 3:52.     Customer Hero, Customer Zero: What Is the Goal? Maximizing Shareholder Value     Adam and Jeannie discuss the pervasive theory of maximizing shareholder value and how there’s a backlash when it doesn’t serve customers.     Listen to how Adam and Jeannie break this theory down into why short-term returns might not be worth long-term loyalty. And how bad profits don’t add up!     Discussion begins at 13:02.     People, Places, and Things of the Podcast:     RyanAir invests in customer experience: Guardian article Matt Ward is Host of Art of the Kickstart, a podcast and blog geared towards crowdfunding success, Matt Ward works as a Kickstarter and business consultant helping entrepreneurs and startups grow. He also just released his $16 MILLION Crowdfund Academy course, a step-by-step proven Kickstarter framework on Udemy and is offering $250 OFF to any listener looking to launch a successfully crowdfunded company. Go here for Matt’s special offer or connect with Matt on TwitterFacebookGoogle+       Take care of yourself and take care of your customers.     Learn more about your ad choices. Visit megaphone.fm/adchoices