Ep. 006 How To Pitch To The Press Successfully

Welcome to the Cracking Content Podcast, helping entrepreneurs to amplify their expertise through storytelling, content and PR so they can get more sales and make a bigger impact. Every business has a story to tell. Don't be afraid to tell it. This episode I'm going to be talking about pitching to the press. It's one of my favourite topics. I've been a journalist for 20 years and I've received a lot of rubbish pitches and crap press releases. So I'm here to talk to you about how you can establish yourself as an expert at what you do and how to get more visible. And the best way to do this is to be featured by the media. So we live in a content hungry world. There are countless websites, bloggers, podcasters, media publications and outlets that are looking for content. So here are some of my tips on how to get media savvy. {1.06} The first thing you need to do is your research about the media outlet you want to target. {2.04} What’s unique about you and your business story? {3.18} What is your hook? {4.03} Pictures are really important. {4.28} Twitter is your friend if you want to find press and media opportunities. For more ideas on how to be your own PR download my free guide. https://clairewinter.info/freebies/be-your-own-pr/  Connect with Claire: To find out about 1:1 content coaching go www.clairewinter.info. Free Facebook Group: https://www.facebook.com/groups/crackingcontent/ Web: https://clairewinter.info/ Instagram: https://www.instagram.com/clairewinteruk  Join the Cracking Content Club Membership: https://clairewinter.info/cracking-content-club/