Ep. 026 Getting Clear On Your Brand Story
Cracking Content Podcast - A podcast by Claire Winter - Tuesdays
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Welcome to the Cracking Content Podcast, helping entrepreneurs to amplify their expertise through storytelling, content, and PR so they can get more sales and make a bigger impact. Every business has a story to tell. Don't be afraid to tell it. In this episode I’m going to be talking about getting clear on your brand’s story. So the word 'Story' conveys a lot of different meanings. When I think of a story, it usually involves characters, plots, settings, and the framework of a beginning, middle, and end. But the way in which we tell stories has been revolutionized quite dramatically. [1:42] The first key point consumers need to know about your business is who you are. What made you think about the idea for your business? [2:17] Next, visualise. Allow your consumers to see how you've transformed. [3:24] Have a target. Successful businesses know what kind of consumer or client or customer they want to target. [3:49] Do you want to create bold, disruptive content or something more simple and to the point? [4:41] Getting clear on your brand story will help you create compelling content, which creates connections and those all-important conversations with your potential clients and customers If you want to map out your content for 2021 download my free planner here: https://clairewinter.info/freebies/2021content-planner/ Connect with Claire: To find out about 1:1 content coaching go www.clairewinter.info. Free Facebook Group: https://www.facebook.com/groups/crackingcontent/ Website: https://clairewinter.info/ Instagram: https://www.instagram.com/clairewinteruk Join the Cracking Content Club Membership: https://clairewinter.info/cracking-content-club/