Ep. 033 Why You Should Join Clubhouse

Ep. 033 Why You Should Join Clubhouse  Welcome to the Cracking Content Podcast, helping entrepreneurs to amplify their expertise through storytelling, content and PR, so they can get more sales and make a bigger impact. Every business has a story to tell. Don't be afraid to tell it. In this episode, I'm going to be talking about Clubhouse, the new audio app that everyone is talking about. So unless you've been living under a rock, you will have heard about it, wanted to get an invite to it, or maybe you're completely addicted to it and you're listening to Clubhouse every day. For those of you that don't know what it is, it's considered an exclusive app, which has hit the social media world by storm. It's accumulating thousands, if not even more, of conversations every minute of every day.  {1:14} It's got only audio features so there's no video and you can enter live rooms as a fly on the wall to listen to conversations. And you can raise a hand to join the conversations, or basically go up on stage to ask the people that are up their questions. {2:01} It is an amazing way to network and generate new followers because there's a spring fever around Clubhouse. Everybody wants to be on it. Everybody's creating rooms for people to take part in live discussions. {2:33} I've been active on Clubhouse probably for over a month. I joined in January. And it has generated a lot more followers on the app and also followers on Instagram because you can link Instagram and Twitter to your media bio on Clubhouse. So it's definitely an interesting platform to explore, but we all have to bear in mind that platforms are made to be addictive. Clubhouse, you can run all day like a radio station, and it can detract you from creating core content that people can come back to. {3:30} Think of it as a live networking event that you are creating a stage and inviting people to come up and talk to you and you're giving them advice and you're creating connections. You're inviting them to follow you on Instagram or to download a freebie or to DM you for more information. {4:43} The other thing that you can do is apply for a club and that means people are immediately notified if you set up a room. There's a big backlog at the moment, apparently. So they're releasing new clubs in batches. And again, I think there's been server issues where I've tried to get on Clubhouse and couldn't host a room. So they're battling with just a huge amount of people downloading and using the app. {5:11} I think some people have shared massive wins using the Clubhouse app, particularly for Instagram growth and selling online programs and courses, and just generally growing an audience. So it's one of those things where I think the bonuses are that you don't need to be camera ready. We all love chatting, and you can literally join a room in your pajamas. {5:52} I've been invited to share stages and share my expertise with lots of different people. I've managed to connect with some amazing entrepreneurs and inspirational people on the platform. {6:06} This is the time where you can get big growth and followers on Clubhouse because it's still in its heyday. They're not messing around with algorithms, they're testing it. They're getting people to figure out how it works. And some people have just got an incredible amount of followers in a very short period of time. {7:14} One of the amazing things about Clubhouse is your bio. You get a really amazing amount of space in there to share knowledge about you and your business. So make sure that you've linked up your Instagram and your Twitter, and also that you are sharing any freebies or a call to action to join a free Facebook group. {7.42} The other thing that's worth considering is making sure your profile pic that you use stands out, so that when you go into a room, people remember you. Connect with Claire:  You can download my free PR guide here https://clairewinter.info/freebies/be-your-own-pr/  To find out about 1:1 content coaching go www.clairewinter.info. Free Facebook Group: https://www.facebook.com/groups/crackingcontent/ Website: https://clairewinter.info/ Instagram: https://www.instagram.com/clairewinteruk  Join the Cracking Content Club Membership: https://clairewinter.info/cracking-content-club/