Ep. 044 How To Write A Compelling Media Pitch

Welcome to the Cracking Content Podcast, helping entrepreneurs to amplify their expertise through storytelling, content, and PR so they can get more sales and make a bigger impact. Every business has a story to tell. Don't be afraid to tell it. This week I will be talking about how to write a compelling media pitch. First of all, I imagine you’re asking what is a media pitch? It is something that you send to a journalist when you're pitching a story idea, or putting yourself forward as an expert at what you do, so you can comment on a topical or trending news story. It’s a great way to get you and your business out into the press. Episode Highlights: {0:55} How to start your email when sending it to journalists {1:40} General etiquette when pitching to a particular media outlet or person {2:23} Claire explains why you should know about the publication you’re sending your media to.  {3:24} How important it is to pre-plan and get all the annual key dates in your calendar. {5:31} How online is different and you can pitch about trending stories. {6:33} Follow #journorequest on Twitter for stories that journalists are actively looking for input. {7:24} Make sure you have all the relevant media assets easily available for journalists. {8:39} Don’t forget to follow up your email. {9:32} It’s important to build a positive relationship with the journalists you’re working with. {10:35} Make sure you are media ready. Connect with Claire:  You can download my free PR guide here https://clairewinter.info/freebies/be-your-own-pr/  To find out about 1:1 content coaching go www.clairewinter.info. Free Facebook Group: https://www.facebook.com/groups/crackingcontent/ Website: https://clairewinter.info/ Instagram: https://www.instagram.com/clairewinteruk  To get your content sorted join the Cracking Content Club Membership for just £35 a month: https://clairewinter.info/cracking-content-club/