Ep. 048 The Importance Of Content Planning

Welcome to the Cracking Content Podcast, helping entrepreneurs to amplify their expertise through storytelling, content, and PR so they can get more sales and make a bigger impact. Every business has a story to tell. Don't be afraid to tell it. We are officially halfway through the year. How the heck did that happen? So what should you be doing about your content planning for the next six months? It's a great question to ask ourselves as we look to opening up, and people's online habits are going to change. So what does that mean when it comes to planning for your business and planning for content? It means that you still need to have a content plan in place that's flexible.  Episode Highlights: {1:41} How you should adapt content and content planning so that it is flexible in case things change quickly - which they often do at the moment! {1:58} If you’re a product based business, get organised and plan for those key selling dates. {2:34} If you’re a service-based business keep in mind your launch dates for your new programs and start promoting them early. {3:16} Think about your 3 top wins over the last 6 months and see if you can do more in the next quarter. {4:28} Think about your content marketing objectives and what you want to achieve over the next 6 months. {4:43} Know your audience and what they need from you. {5:17} Decide what methods or platforms you are going to use to help engage with your audience, TikTok, Facebook, Twitter, or Instagram or are you going to focus on writing blogs. {8:10} Create a time-line and work backwards. {8:24} Planning your content will enable you to have a clear message, and ultimately save you time, and of course, money! Connect with Claire:  You can download my free 2021 Content Planner here https://clairewinter.info/freebies/2021content-planner/  To find out about 1:1 content coaching go www.clairewinter.info. Free Facebook Group: https://www.facebook.com/groups/crackingcontent/ Website: https://clairewinter.info/ Instagram: https://www.instagram.com/clairewinteruk  To get your content sorted join the Cracking Content Club Membership for just £35 a month: https://clairewinter.info/cracking-content-club/