Ep. 051 How To Create Content That Delivers

Welcome to the Cracking Content Podcast, helping entrepreneurs to amplify their expertise through storytelling, content, and PR so they can get more sales and make a bigger impact. Every business has a story to tell. Don't be afraid to tell it. This week, I'm going to be talking about how to create content that delivers. As many of us know, content marketing is one of the key elements to any marketing strategy. But with so many platforms available, it can be really overwhelming to know where to start and what will play to your business strengths. So in this episode I am going to be revisiting some key ideas about content marketing and how you can connect with your ideal audience.  Episode Highlights: {0:55} Strategic thinking is vital when it comes to a cohesive content strategy. When you're thinking about your strategy, always think about what's the end goal.  {1:59} More often than not, marketing goals are subscriber based, so it might be that you want to build up your email sign-ups or your blog subscribers.  {2:37} Know your audience. Content that works has your audience always at the forefront.  {3:22} Check out the analytic tools available on social media platforms, particularly Instagram and Facebook, they allow you to see the age, sex and locations of your current audience.  {3:57} Think about your audience. Can you visualize them? Can you build up a profile of your perfect customer and work out how to relate to them on a really basic, human level?  {5:05} If you don't have a blog yet, the good news is it's never been easier to set one up. {7:25} One of the most vital parts of any content distribution strategy is your mailing list. Communicating directly to your subscribers means whatever you're sending is landing in their inbox and this is a great way to amplify your content. {10:36} It's really important to stay strategic and not fall into the trap of reactive marketing. Make time to take stock and regularly brainstorm. {10:48} We also need to rest and recuperate and be creative by doing something different. I talk about walking and then writing, so you tap into the creative part of your brain {11:07} It's also vital that you go back to your business and content goals and build a content calendar. {11:41} Truly great content happens when you create something that sits perfectly in the environment it's in. {12:11} Content marketing and social media practically go hand-in-hand, but it takes more than just posting to make things come to life.  {13:07} Utilize storytelling, what emotions will your story evoke? How will you make people feel? How will it make them change? Will they want to share it?  Connect with Claire:  You can download my free 2021 Content Planner here https://clairewinter.info/freebies/2021content-planner/  You can download my free PR guide here https://clairewinter.info/freebies/be-your-own-pr/  To find out about 1:1 content coaching go www.clairewinter.info.   Free Facebook Group: https://www.facebook.com/groups/crackingcontent/ Website: https://clairewinter.info/ Instagram: https://www.instagram.com/clairewinteruk  To get your content sorted join the Cracking Content Club Membership for just £35 a month: https://clairewinter.info/cracking-content-club/