Ep. 59 How To Create A Brilliant Guest Signature Talk

Welcome to the Cracking Content Podcast, helping entrepreneurs to amplify their expertise through storytelling, content, and PR so they can get more sales and make a bigger impact. Every business has a story to tell. Don't be afraid to tell it. This week, I'm going to be talking about how to create a brilliant guest signature talk. So what is different between a normal talk and a signature talk? A signature talk is a tool to attract new clients. It's something that you can do as a guest expert on a podcast, in a Facebook group, or on stage at a virtual event. It is your opportunity to share that you're an expert at what you do and it helps you elevate your expert status.  Episode Highlights: (01:14) It should incorporate your core brand message (02:21) Ideally, you're in front of a new audience (03:21) This is a way of building trust and reaching a new audience (04:42) Talk about the kind of transformation you can create for people Connect with Claire:  You can download my free PR guide here https://clairewinter.info/freebies/be-your-own-pr/   Download the free 2022 content planner here https://clairewinter.info/freebies/yearly-content-planner/ To find out about 1:1 content coaching go www.clairewinter.info. Free Facebook Group: https://www.facebook.com/groups/crackingcontent/ Website: https://clairewinter.info/ Instagram: https://www.instagram.com/clairewinteruk