How do I know what's important to my audience?

Oh, I'm excited about answering this question in today's episode! Many thanks to my friend and #president of my fan club Brad Ton for putting this one out there.  Brad's an account manager with One Cause, if you're not already connected with him on LinkedIn, do it now! Take and listen and tell me, "How do you know what's important to your audience.  Shoot me a message or drop your answer in the comments below.  Make sure to listen all the way through today's episode because I'm announcing my very FIRST podcast guest, and you're not going to believe who said yes!  Then hit subscribe, so you don't miss it!!