31 | Marketing Strategies To Reach Your Audience Directly w/ Catherine Babb-Muguira

When we think of "self-help" we typically think of cheery, bohemian women talking about astrology and crystals, but what if we told you that Edgar Allen Poe - you know, the tragic alcoholic literary genius - was one of America's most valuable self-help voices? Today, we chat Catherine Babb-Muguira about her process of falling in love with Mr. Poe, and he pulled her out of her own dark hole. Drawing deeply on his works and life, she takes the familiar image of Poe in a new and surprising direction in this darkly inspiring self-help book. Despite what you might think, Edgar Allan Poe is the perfect person to teach you to say "Nevermore, problems!" and show you how to use all the terrible situations, tough breaks, bad luck, and even your darkest emotions in novel and creative ways to make a name for yourself and carve out your own unique, notorious place in the world. Jen and Catherine also discuss: :40 - Addressing the dark side of self help. 6:03 - Trust your creative instincts because you never know where things will take you. 9:09 - The process teaches how to write the book. 12:43 - Is it FUN? A great litmus test for creativity. 16:21 - Don’t be afraid to write for an audience. 20:23 - Leveraging a famous subject to find your audience. 29:40 - Embracing and accepting feelings of validity around publication. --- Support this podcast: https://anchor.fm/jennifer-louden/support