10. Serving the Recessionary Consumer

Create Tomorrow, The WGSN Podcast - A podcast by WGSN - Tuesdays

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The global shutdowns earlier this year and continued restrictions on movement have plunged much of the world into recession. As we operate through a difficult landscape for businesses, consumer behaviour is changing rapidly. Even for those that remain financially stable, the broader economic environment is making people feel more concerned about their financial circumstances. In this episode we explore what this will mean for brands and businesses moving through this period.