22. Fashion's New Comfort Zone

Create Tomorrow, The WGSN Podcast - A podcast by WGSN

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Over the past year it's felt like stalemate. In our Groundhog Day existence, rarely has fashion seemed so pragmatic. We've seen sweatpants, puffer coats, wellies and walking boots selling out across the globe, while heels, tailored workwear and dresses are gathering dust.  So what does emerging from the lockdown mean for fashion from a product perspective? How do categories from workwear and partywear evolve and what happens next to loungewear?