23. A Design for Life with Yves Béhar

Create Tomorrow, The WGSN Podcast - A podcast by WGSN

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The DNA of an Yves Béhar project is pushing design and technology boundaries to forge new territories often light years ahead of the mainstream. From sustainable shoe packaging for Puma, to Samsung's "The Frame" TV, his studio, fuseproject which he founded in 1999, explores the nexus between design and technology with a strong focus on sustainability and always with an optimistic, punk meets freewheeling west coast attitude.