80. The Snacking Revolution: From Hype Treats To It-Desserts

Welcome back to Create Tomorrow. On this week’s episode Claire Lancaster, WGSN head of Food & Drink and Katherine Schub, Forecaster and Strategist on our Food and Drink team join Bethan to discuss snacking culture. Consumers are snacking more than ever, whether for comfort, for their health or for convenience. In this episode, host director of Editorial at WGSN and her expert guests explore consumers’ evolving snacking tastes plus the pioneering brands on the market right now. Bethan, Claire and Katherine find out why snacking has cult appeal, how brands are collaborating with creators to release limited edition snacks and how this is impacting the food and drink landscape. Listen to hear Katherine and Claire’s favourite snack, we don’t get to hear Bethan’s because well… listen to find out why.