#75: How To Pivot During the Pandemic with Phillip Stutts

During this coronavirus pandemic, there is no “New Normal”. We are now in a month to month world. How can consumers be reached when the only certainty is uncertainty? Phillip Stutts is back on Creating Confidence to share with Heather and her mentees what to do. Go back to the data. Phillip has done multiple studies on how to shift marketing and messaging during the pandemic to actually cut through the noise. And he’s giving it all away for free. It’s all about targeting what people NEED rather than WANT. Make it easy. Make it clear. And make it true.  About the Guest: Phillip Stutts comes from the cutthroat world of political marketing. Among his victories are over two decades of experience working on campaigns with billions of dollars in political ad spend, and contributing to 1,273 election victories, including hundreds of U.S. House campaigns, dozens of U.S. Senate campaigns, and even three U.S. Presidential victories. Phillip plays the game of political marketing on the highest level, battling it out with fierce competition, multi-billion-dollar budgets, and a win or die mentality. He is lauded as a “marketing genius” by FOX BUSINESS, “the political guru” by ESPN, and “The Michael Jordan of Political Marketing…” by Mike Dillard. Finding Phillip Stutts: Get the Covid-19 Consumer Research Data mentioned in the episode at www.winbigmedia.com/covid Buy his book Fire Them Now: The 7 Lies Digital Marketers Sell…And the Truth about Political Strategies that Help Businesses Win Website: www.phillipstutts.com   Twitter & Instagram: @phillipstutts To inquire about my coaching program opportunity visit https://mentorship.heathermonahan.com/  Review this podcast on Apple Podcast using this LINK and when you DM me the screen shot, I buy you my $299 video course as a thank you!  My book Confidence Creator is available now! get it right HERE If you are looking for more tips you can download my free E-book at my website and thank you! https://heathermonahan.com  *If you'd like to ask a question and be featured during the wrap up segment of Creating Confidence, contact Heather Monahan directly through her website and don’t forget to subscribe to the mailing list so you don’t skip a beat to all things Confidence Creating!   See acast.com/privacy for privacy and opt-out information. See acast.com/privacy for privacy and opt-out information.