David Avrin | Be Ridiculously Easy to Do Business with

What’s the number one thing customers want from a business? More often than not, it’s convenience. If you want to make money, make things easy. In this episode of the Creating Superfans podcast, I’m joined by David Avrin, author of Ridiculously Easy to Do Business With, to explore how simplifying the customer experience can be your biggest competitive advantage.We cover the many ways companies unknowingly create hurdles for their customers—like the inability to reach a real person, sneaky not...