The Power of Gifting with Lash Fary

Have you ever wondered what goes inside the iconic celebrity gift bags at A-list events like the GRAMMYs or the Oscars? Today’s guest of the Creating Superfans podcast is the pioneer of celebrity product placement and award show swag. He’s transformed it into a bona fide media obsession. Lash Fary, otherwise known as the “Gift Guru” or the “Sultan of Swag,” is the president and Founder of Distinctive Assets, a niche marketing agency. He’s worked with top award shows including the GR...