Scott Starrett - Designing an authentic, memorable, winning (and now iconic) political identity.

Welcome to Creative Characters, a podcast by Monotype exploring the people and personalities behind the brands, campaigns, and designs we love. In our second episode, Monotype Creative Type Director Charles Nix talks with Scott Starrett, Co-Founder and Principal of NYC design firm Tandem. Scott shares his story of a serendipitous introduction to a young bartender named Alexandria Ocasio-Cortez, which led to Tandem designing the branding for her transformational 2018 Congressional campaign. To learn more about Scott and the work Tandem is doing, visit: https://www.tandem.nyc/. To learn more about how Monotype, and how we are empowering brands through type, visit: https://www.monotype.com/