How to Create Winning Strategies: Roger Martin

Roger Martin is a bit of a legend in the strategy world. His book Playing to Win, written with former Procter & Gamble CEO A.G. Lafley, is a favorite in business schools. And decades of work consulting with some of the world’s most recognizable companies have cemented his place as one of today’s leading business thinkers. In this conversation, get an inside look at Roger’s approach to business strategy and hear about our newest course, Designing Strategy: https://ideo.to/u3xSQA