How to become a Successful Illustrator – Sally Payne

Sally Payne is freelance surface pattern designer and Illustrator for the kid’s market. Sally has designed in many areas over the years including stationary/greeting cards, children’s book illustration, logo and branding designs, editorial illustration, packaging design, surface pattern for childrenswear and fabric design. You might think because of Sally’s huge following on Instagram and Pinterest, she monetised all those years ago. This wasn’t the case; Sally only left her teaching job 2 years ago. Sally explains what juggling it all is really like and what having multi-income streams has meant for her business.   Sally’s clients includes Peel cards, Papyrus, Kanopy Baby, American greetings, Hallmark, Bestaroo, Abacus, Gina B designs, Tots to travel, Auzou publishing, Pictura France, Arthouse, Elephant and Bird Publishing, I am a Bookworm publishing, Hinkler Books Australia, Little Korea publishing, Doo Doo Korea, Story Cat Korea, Usborne, Whsmith, Yo – Yo publishing, Dashwood studio, Fabric Editions , Tesco, Sainsburys, Paper Balloon and DDW.   Sally’s Takeaways 1.Freelance transition can work best if its gradual 2.Sally knew she needed to train and develop in digital first 3.Create art just for Instagram, it’s not your brief so put out what you want more of 4.The work that you like leads to more jobs you like 5.Don't be afraid to ask for explanations on statements on your contracts to be changed 6.Ask for parts off your contracts to be explained if you don’t understand them 7.Book illustration are a lot of work but once yours are out there more will come from them. 8.When asked about a book and costs, ask an example of a double page to see how much work and detail they need. 9.Don't ignore linkedin the algorithms are more favourable   Connect with Sally https://sallypayne.com/